Many Hotel owners today have installed a call tracking system to follow up sales and marketing. The system allows them to trace several campaigns which attract travelers and guests to check-in the Hotel.
It can also affect their integration with the customers, or the Customer Relationship Marketing (CRM), and allow them to be able to capture the evaluation of guests regarding the services their hotel offers. Using the available data, owners can analyze guests’ comments and make strategies to make the operation of the business better.
Also, with the use of the system, Hotels can link the toll-free and local numbers to all of their marketing efforts like in landing pages, paid search engines, advertisements, even offline campaigns.
Indeed, as these other hotel owners have realized, the system is essential because you might end up failing to accommodate the needs of your guests without fully understanding them first. It can affect the company’s return on investment (ROI) plans for the business.
In this article, we will cover ways how to learn to improve your Hotel using call tracking.
1. Examine The Impact Of The Hotel’s Services
You can examine and get an idea of the type of pages your client searches for before they landed on your site as you track the caller’s activities on your website.
As such, you will know which of your pages drives the highest conversion rate. Also, you can determine the amount of time each visitor allots to viewing your site.
Also, with the help of the call tracking system, you can learn more about guests’ Hotel reservations, choices, feedback, and recommendations.
2. Go Beyond Last Click Diagnostics
The system also enables owners to go beyond the previous click diagnostics. It will also help one measure the type of activity a hotel guest has before it leads to conversion.
Take the case of a person who finds out about your Hotel through a pay-per-click (PPC) paid campaign, browses your site, and then leaves. But the following day, they look for your website through direct search and convert by calling through the phone.
For some marketers, direct search deserves the credit due to the last click. But the truth is, PPC is the reason for the success of conversion.
This type of analytics from the call tracking system can help you as a Hotel owner to better understand the processes which lead to conversion and provides you with a real picture of the effectivity of the campaign.
3. Keyword Level
To analyze more your marketing strategies, you can use the keyword searching tool. You can assign a unique phone number to each person who visits, and they can send the numbers to your business phone when making a call.
With the use of analytics software, you can identify and monitor how visitors discover your hotel site. You can even determine the exact keywords they use and the past pages they visited.
4. Merge With Other Web Applications
One good thing about call tracking is you can merge it with other web applications to increase productivity and make tasks automatic.
It enables you to send call data from the dashboard, CRM, and even smartphones. Also, it allows sending of an MMS if your site has an incoming call from hotel guests.
5. Monitor Employees And Improve Services
The system can enable you to record phone calls and monitor how your employee caters to the needs and issues of your clients. With this, you can determine the training needs of your workers and ensure that they provide the best services your clientele deserve to have.
6. Provide Detailed Information About Call History
Call tracking systems can give you a complete call history. With this, you have the chance to do the following:
- Visit past prospects and see if they have converted or if you can still invite them to your hotel. You can approach them and promote the new services or amenities of your hotel since they already have an idea about your company. And as you contact them, the experience is more than a cold call and conversion is more natural.
Conclusion
In sum, if you use the call tracking system accordingly, you can benefit significantly from it. You can have a closer relationship with your clients, partners, and service providers through the data gathered. Services like Fone Dynamics can be of assistance when comes to these kinds of needs.
Use it wisely to redesign the customer experience in your Hotel. Analyze the data accordingly to streamline the process, make clients come back, and increase the sales.
At first, the system may look complicated but, over time, you will get used to it. With the help of experts, you can maximize the return on investment of your hotel and make it sustainable in the long run.
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Credits
John Taylor
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
