by Are Morch | Feb 23, 2022 | Digital Transformation
Digital transformation is ongoing all around us. Often called Industry 4.0 (or the fourth industrial revolution), the speed of change being caused by technology has almost been frightening – particularly through the last decade. As the boundaries between the real...
by Are Morch | Feb 10, 2022 | Digital Transformation
Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make your hotel stand out in the marketplace to have a good view...
by Are Morch | Jan 5, 2022 | Digital Transformation
Is your hotel ready for a digital transformation process that effectively will harness new operational excellence? International Data Corporation (IDC) announced its worldwide information technology (IT) industry predictions for 2022 and beyond. And their prediction...
by Are Morch | Nov 19, 2021 | Digital Transformation, Email Marketing
Email marketing is still one of the most effective ways to drive traffic to your website, generate leads, and increase sales. It helps you build better relationships with clients and potential clients. You can inform people about product launches, special offers, and...
by Are Morch | Oct 25, 2021 | Digital Transformation
Are your hotel anxious and feeling a little paralyzed about all the talk about digital disruptions? Does it all sound like a big hype that you believe will not impact your hotel at all? I will help your hotel demystify digital disruption, and at the same time help you...
by Are Morch | Oct 6, 2021 | Digital Transformation
The digital transformation huddle is an online collaborative content hub for your hotel’s team members and customers. Content management today has evolved into an interactive process where your hotel’s team members and customers participate and personalize...
