Digital transformation is ongoing all around us. Often called Industry 4.0 (or the fourth industrial revolution), the speed of change being caused by technology has almost been frightening – particularly through the last decade.

As the boundaries between the real world and the virtual continue to blur and firms and individuals entrust increasingly more of their sensitive data to computers and online systems, the move to digitization is surely only going to increase.

Digitization and hospitality

The web has irreversibly changed what consumers have come to expect from travel, tourism, and hospitality companies. From online hotel reservations services like to travel, flight, and car rental apps, people (i.e., your customers) now expect immediacy, a wealth of choice, and supplemental detailed information on their trip.

Also, depending on how far you’ve implemented digital services into your organization, you may even allow customers to check in, choose a room, order additional services or even unlock their accommodation with app-based key passes.

Simple steps you could take now to improve your digital services

While all the above is possible already (and will likely become the norm in years to come), if you feel this level of digital change is beyond your company right now, there are still many smaller things you could do that will help improve your services – plus enhance the experience of your customers.

Embrace cloud technologies

Cloud services are revolutionizing what companies could gain from their IT – particularly smaller firms. The benefits of moving your digital services to a cloud provider are far too numerous and varied to list here but if you work with a company like, you will vastly increase what you can do online while also making substantial cost savings.

Use Customer Relationship Management (CRM) software

In our increasingly competitive world, clients are coming for experiences more than just products, and providing exceptional customer service from start to finish could mean the difference between a guest returning or choosing another establishment for their next purchase. Customer Relationship Management (CRM) software helps monitor and control every stage of a client’s journey – from first initial contact on your website right through to booking confirmation and after-trip surveys.

Use Virtual Reality or 360 views to showcase rooms, facilities, and more

360 and Virtual Reality (VR) have already made a huge impact on the property market but have (somewhat inexplicably) yet to have such an influence in the hospitality sector. By giving guests a more immersive and informative view of your hotel, rooms, and facilities, you’ll be much more likely to tempt them into making a booking.

Make use of the IoT

One of the most exciting areas in web and tech development right now is the emerging Internet of Things (IoT). The IoT is exactly as the name might suggest – an internet consisting of smart connected devices that can gather, interpret, send and receive data to make intelligent, automated decisions. The IoT could have multiple applications in your hotel – everything from saving you money by intelligently heating rooms just before arrivals to automatically switching off lights when rooms are vacated.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

Ready to take your hotels digital transformation to a new level?

Hire a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: How to Attract More Guests to Your Hotel and Deliver a Remarkable Experience in the Present

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have someone to talk with, I am here listening. Since I am working part-time at the local Kroger, I will best work it out around my schedule to the best of my ability.

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The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Hi, I am Are Morch. Your Digital Transformation Coach helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.

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