by Are Morch | Oct 25, 2017 | Hotels
Introduction Creating a successful brand identity is important in every industry, especially the Hotel industry. Every day customers encounter different brands, and they will only choose the brand that appeals to them. The Hotel industry is very saturated and at...
by Are Morch | Oct 8, 2017 | Hotels
Social Media is an easy go-to for Hotel reviews and ratings. And reviews and ratings often have a different sentiment than traditional review websites. Reviews and ratings when shared through Social Media posts have a more positive sentiment. As much as 2/3 of Hotels...
by Are Morch | Oct 1, 2017 | Hotels
The online travel industry has had rapid growth in the last few years. With every industry shifting their focus to the online space, online travel agencies (OTAs) were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs...
by Are Morch | Sep 25, 2017 | Hotels
I do a lot of research around on the Internet for my articles. And filter the content through my own Content Funnel. I will start with determining which type of content will add the most value for Hotels. There is a lot of great content out there, but not all of it...
by Are Morch | Sep 19, 2017 | Hotels
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are...
by Are Morch | Sep 4, 2017 | Hotels
Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans. We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a...
