by Are Morch | Mar 26, 2017 | Hotels
One of the most common questions or challenge we experience today from small Hotels and businesses is ‘How do we measure Social Media ROI?’. The ultimate goal for Social Media ROI Making meaningful connections with customers in their moments of interest and need....
by Are Morch | Mar 12, 2017 | Hotels
Social currency is a concept that speaks to how we only share things that make us look good. It’s why we share certain pictures or articles on Social Media. It’s also why we only tell our friend’s interesting stories about something funny or exciting we did, we...
by Are Morch | Feb 20, 2017 | Hotels
Hotels today is starting to learn the real impacts of the Digital reality. Data from 2016 showed us that in the US: 258 Million digital US users consumed 1.5 Trillion digital minutes each month More than 60% digital US users consume Travel content 8.7 Billion minutes...
by Are Morch | Feb 7, 2017 | Hotels
Back in 2010 when I decided to combine my knowledge with Hotels, IT and Social Media I knew then it was going to be an interesting journey and challenge I had set myself up for. Working within the Hotel Family gave insight that was of great value. I discovered then...
by Are Morch | Jan 24, 2017 | Hotels
With a majority of Hotel bookings coming from online channels, online reviews are vital to the health of your Hotel. Even if they don’t book a hotel online, many guests are starting with a search for a Hotel’s online reputation. This includes checking out...
by Are Morch | Jan 18, 2017 | Hotels
For millennials experience is everything! When millennials are planning their travel journey they tend to look for new experiences, especially those that are authentic to a given area of the country. 62% of US Travelers indicate that when they on a vacation, the most...
