by Are Morch | Jul 29, 2011 | Hotels
What are Hotels doing to capture their guests booking patterns? One of the challenges with online booking for Hotels is to identify the triggers that lead to the best conversion ratio. My friends at WHIP – World Independent Hotels Promotion has gather some...
by Are Morch | Apr 11, 2011 | Hotels
In todays edition of Hotel and Social Media interviews I talk to Barb Youchah, Sales Manager at Comfort Inn Middletown-Red Bank, NJ. Q: How does a small Hotel like Comfort Inn manage Social Media on a day-to-day basis? (*NOTE – notice all Social TouchPoints here...
by Are Morch | Oct 25, 2010 | Hotels
1. Social Hospitality a trending market segment Social Hospitality is already here. Start taking advantage of this new market segment. Consumers are now looking for Hotel advice from their Social Network. Your Hotel needs to be part of their Social Network. A blog...
by Are Morch | Sep 28, 2010 | Hotels
Customer Loyalty Customer Loyalty is what will bring customers to your Hotel. A recent survey jointly released by COLLOQUY and the Direct Marketing Association (DMA) how the average social media spend for marketers whose primary objective is to obtain customer loyalty...
by Are Morch | Jul 9, 2010 | Hotels
Where do the Hotel Experience Start? You want to start to create a positive exciting mindset before the customer even made the decision about booking your hotel. Social Media gives Hotels a golden opportunity to reach out and start plant seeds that will impact...
by Are Morch | Jun 22, 2010 | Hotels
Customer experience – which represents the sum of all experiences your customer has with your goods or service during their relationship with you as the provider. Know what you are delivering Do you have a clear image of what service you are capable of delivering to...