Today Hotels have to start learning how to leverage information in real time. Discover How Agile Marketing can help Hotels with real time attention.
One of the challenges for many brands and Hotels included is that today every second humans are consuming your content has to be tracked.
For most brands and Hotels, we know tracking the information in itself is not enough. We have to approach marketing that values making changes based on customer experiences or data in real time.
Agile Marketing strategies and campaigns leverage real time data
A study done by AgileSherpas identified several key drivers for leveraging Agile marketing;
- Improve productivity: 64.3%
- Increase innovation: 48.4%
- Enhance ability to manage changing priorities: 48.4%
- Improve the alignment with other teams/business objectives: 46%
- Accelerate delivery of campaigns: 44.4%
- Improve team morale: 36.5%
- Improve project visibility: 35.7%
- Enhance predictability of campaign delivery: 26.2%
- Better manage distributed teams: 23.8%
Agile marketing is setting up processes that enable Hotels to create marketing strategies and use tactics that are more responsive to today’s dynamic marketplace.
In digital marketing, ‘agile’ involves identifying opportunities to use new, disruptive technologies and techniques on digital marketing platforms and responding to the use of these.
One of the key components of Agile Marketing is to put in place simple effective plans that respond to change. And this process utilizes frameworks that identify the rapid changes that come as a result of new technology, New Media, and Social Media.
The principles build up a framework where your Hotel identify a set of goals and aspiration to get your team in the same direction. And then every week for four weeks reset the priorities.
This type of shift will challenge traditional Hotel Marketing practices. But a 1-2-page framework empathizes with the rapid changes that let your Hotel focus on the simple and little things that are important to the customer’s real time moment.
The challenge we see in the Hotel Industry is that marketers believe current processes are working well enough.
Most Hotels prefer to plan their work using a lot of detail and then try to stick to the plan to the best of their ability.
Innovation and creativity today focus on analyzing cloud data.
The key for Hotels is looking at the important relevant data through Google Trends. And then start optimizing the experience based on data points that are important.
Design your Social Media Marketing campaigns and build themes that are tailored to the experience customers are looking for.
Today with modern technology, tools, and services Hotels is a unique position to take effective proactive actions to respond to customer needs in real time.
Chatbot is a huge opportunity for Agile Marketing
With innovative alternatives like Alexa for Hospitality and Chatbots Hotels have a great opportunity to tailor unique personalized customer experiences.
This is about creating meaningful relationships with hotel customers.
Chatbots provide the opportunity to communicate one-to-one with a customer and engage them in a more meaningful way than typical broadcast or one-to-many channels can facilitate.
Whether using Hotel Experience Ambassadors, automated chatbots, or a combination of the two, chatbots can help Hotels drive deeper relationships with customers through interactions that are convenient when and wherever the user happens to be, helpful on-demand problem/need resolution, and emotionally connected.
Chatbots allow brands to provide in-context suggestions for useful products or services and stand instantly available to assist and resolve customer service inquiries.
Conclusion
When you think about something agile, you think about movement and flexibility, about adaptation and getting out of the way—in a good way—so that you can get the job done.
When it comes to marketing, there’s a new term that’s driving what a lot of people are doing: agile marketing. That says that the best marketing works not plotted out months or even weeks in advance, but in real time, right then and there, taking what you’re learning and applying it and then evaluating metrics, constantly.
What’s made agile marketing possible, of course, is technology and specifically Social Media. You can put a campaign out there and instantly see how well it works. And if it’s not working? Well, then you can fix it, almost immediately, and see if that has any effect. If it does work, you can expand it—again, almost immediately.
How should that work for your Hotel? This graphic explains it.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community it will reward you back by serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Ready to take your hotel’s digital transformation to a new level?
Partner up with a digital transformation coach for a new and bright future!
Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or have someone to talk with, I am here listening.
Where to reach me
Email: hotelblogger@aremorch.com
NEW: Hotel Digital Transformer on LinkedIn
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend going to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
The hotel industry is still facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve and help us all get through this!! #hotelstrong #hospitalitystrong
Credit
A special thanks to Jessica with Ghergish & Co for collaborating on this article.
Salesforce is the world’s #1 customer relationship management (CRM) platform.
About the author
Are Morch assist hotels 🏩 in increasing their direct bookings through innovative digital transformation solutions, while avoiding competition with online travel agencies.
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