Hospitality, Tourism and Travel are all growing sectors in the United States.
The customer experience today is impacted by a multitude of variables. And the Hospitality Industry need to capture new team members that have education, training, knowledge, and values that are aligned with new market shifts and demands.
The Digital Traveler
Data provided by Expedia shows that;
- Three out of five digital users consume travel content in the U.S., which translate to 167 million users per month who are actively engaging with travel content on their digital devices
- 75% are using a mobile device to consume travel content, compared to 55% on desktop
Approximately 1 in 5 travelers turns to Social Media for inspiration within different categories of travel planning, including:
- Destinations: 27%
- Hotels: 23%
- Vacation activities: 22%
- Attractions: 21%
- Restaurants: 17%
Social Media and Travel
Social Media today plays an important role both during the decision process and travelers journey.
- 74% of consumers rely on Social Media to influence their purchasing decisions
- 83% of leisure travelers use social networking, video, or photo sites are top online sources of inspiration for leisure travelers
- 47% of Americans say Facebook is their #1 influencer of purchases
How Reviews Impact the decision process
And a TripAdvisor survey shows that;
- 65% of respondents are more likely to book hotels that win awards from TripAdvisor
- More than half of respondents (53%) will not book a hotel that does not have reviews
- 1 in 5 (20%) travelers read over 11 reviews before making a traveling decision.
Transparent Hospitality
During the research, I can identify data from various sources that support a shift in customer behaviors. I still will find data that supports a traditional pattern for the traveler’s journey.
Depending on the purpose of the travel baby-boomers in some cases prefer known familiar patterns for their decision processes.
Millennials, on the other hand, is more open to influence and their decision process is not as predictable.
During this shift, the Hospitality Industry will need to be transparent and meet both familiar demands and needs and prepared to meet new demands and needs.
Hospitality Management Programs
I often talk about Hotels need to start to build a Social Media task team, and develop a new culture that supports happiness for all team members. Building a new solid foundation for success also include Hotels recruit quality team members.
For me, it is very easy to recommend a career in the Hospitality Industry. It’s my passion, love and I have a lot of fun. Often, I meet people that raise concerns about pay and career opportunities. Instead of looking at the limitations start to look at the opportunities.
All the doors I entered in the Hospitality Industry has provided new unique opportunities. Even the times I ran into some stumbling steps.
Hospitality management is an academic field that explores operational and administrative strategies for hotels, lodges, restaurants, country clubs, amusement parks, and other tourist-friendly establishments. Like other areas of management, hospitality managers work to reduce costs, maximize profits, and create sustainable business plans.
Students who major in hospitality management also learn how to accommodate a range of clients and create a positive experience for guests. Potential concentration areas include logistics, supply chain management, marketing, communications, and leadership.
Hospitality Resource
“Do you have what it takes?”
If you or someone you know wants to become the next valuable resource for the Hospitality Industry take your first step today. Start with some online classes and you will be on your way to achieving a Hospitality management degree online.
Learn how to nurture your influencers and the Community.
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SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
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Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
