Hotels have been lagging on when it comes to Superior Data Processing. Most Hotels process data that is relevant to how each room attracts the optimal price.
Most Hotels today is taking into account seasonal variables and peaks in demand throughout the year as well as other factors, such as weather and local events, which can influence the number of guests checking in.
Hotels have massive amounts of data, today it is critical how this data is handles – such as providing relevant dashboards, click through deep dive actionable reporting and analytical insight that can foster a competitive edge. And first and foremost make sure your Hotel is compliant with GDPR.
The majority of analytical processing in the Hotel industry is focused on marketing. The overall aim is often to launch personalized marketing campaigns in the form of email or targeted Social Media advertising campaign.
Data Collection
The key to superior data processing lays in understanding customer patterns and behaviors.
Of all the things that have the potential to be both a positive or a negative on business processes, it might be data that tops the list. Unlike even just a few decades ago, we cannot escape data—and we have to figure out data, too, to ensure our success.
And there’s always the lure of accumulating more and more data. Think about it: You can do polls and email surveys, and quizzes and sales tracking. Each one of those things, which don’t even include site visits and clicks, can be a way for you to track another piece of the puzzle into who your customers are.
But as scary as data can be for people, it also has a remarkable potential to help you refine and redirect your sales processes and your sales potential. So what data should you be collecting, and how can you best make use of it?
1. Understand Booking behaviors
The booking behavior of your Hotels customers may be your biggest data asset. By analyzing specific metrics of how and why customers make purchases, you can see what works and what doesn’t in your hotel marketing strategy.
2. Understand Campaign tracking
As you create a picture of who your average customer is, you can integrate other data to better target the behavior patterns of those most likely to make a booking from your Hotel.
Use Social Media analytics to pull more data that is relevant to behavioral targeting: It helps you see how and where your customers are engaging with your brand on Social Media.
This will help with track and understand your Social Media campaigns better. It will also help you see which existing efforts are turning into conversions.
If you use Facebook pixel tracking, you can see what percentages of booking come or originate from Facebook.
3. S.M.A.R.T Goals
Knowing key data performance indicators helps a great deal with your Hotels S.M.A.R.T. goal setting. With valuable campaign insight, your Hotels marketing department can extract date through your S.M.A.R.T goals that correspond with your average sales cycle.
This graphic provides a view of this process.
If your Hotel need help to put it all together then make sure to let us know.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
Credit
A special thanks to Jessica Pyykkonen with Ghergich&Co
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
