Analyzing profit centers is a key part of any successful business. But what happens when a new piece of activity changes the way you interact with customers? That’s been the case for the revolutionary effects of Social Media on businesses across the globe. Using Social Media—many times, multiple platforms at once—has become a must for businesses to engage with customers and build brands. But how many businesses know with any certainty what social media efforts contribute to the bottom line?

Taking the time to analyze the Social Media ROI can help. The process is simpler than it might sound and helps to focus goals and deliver metrics that in turn can lead to sound business strategies. You’ll be able to determine what’s important to your Hotel for its time spent on Social Media and learn more about your customers too.

For Hotels content marketing is what fuels the lead generation machine.

Inbound marketing delivers 54% more leads into the content marketing portal than traditional outbound marketing. Proven marketing ROI unlocks budget. But you have to be tracking ROI in the first place, which not everyone is doing – source Hubspot’s State of Inbound – 2015.

Every Hotel has processes that not only help to coordinate the different people and channels involved in creating and maintaining an experience, but also to ensure that certain standards are met. To accelerate your business, your Digital Experience Management portal must have a comprehensive workflow engine, which you can use to model, enforce, and automate each step in your processes.

Not sure where to start or want to refine your process? Use this graphic to help.

Use These 5 Steps to See if Your Social Media is Profitable

If your Hotel needs help with getting out of the rut then learn more about my Social Media Consulting Service.

What type of action have you put in place to make Social Media ROI profitable for your Hotel?

This is the moment where you finally can make an impact on new and renewed customers. Learn how you can start to make a new shift today below here.

Surprise and delight are what makes dreams come true.


Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.

FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!

Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast