If you’re running a hotel business, then you know that having an engaging and visually appealing Instagram account is essential. Its bio is the first thing people see when they visit your profile, so you must make a good impression. You give followers a quick snapshot of who you are and what you’re all about. But with only 150 characters to work with, it can be tough to figure out how to make the most of that space.

We collected some tips on how to write an excellent Instagram bio for your hotel business account. So, are you ready to shine?

Why is the short bio essential?

Your Instagram business bio is vital for a few reasons:

  1. It helps you stand out from the crowd.
  2. It allows you to tell your story and share your brand’s message.
  3. When potential customers or clients visit your profile, they should be able to get a sense of who you are, what you do, and what you stand for.

1. Keep it short and sweet.

Your bio should be brief and to the point. You have only 150 signs to make your readers want to go further and start scrolling through the photos. It is a masterpiece! Trust My Paper writers work for different clients completing different copies, “People are generally scanning through profiles quickly, so you want them to be able to read and understand your bio easily.”

2. Share your mission

Your brand’s mission is to create an Instagram bio that connects with your audience. Use these tips to write an Instagram bio that accurately reflects your brand and engages your followers. Make sure to include relevant keywords that describe your hotel business. It will help people find your profile more quickly when searching for related terms.

3. Use keywords and hashtags.

Choose words that accurately describe you or your brand and use them throughout your bio. It will help people find you more easily when searching for something specific. For example, if you manage a hotel, your Instagram bio is a great place to promote your business. Here’s an example:

“Welcome to our hotel!

Comfortable accommodations

Top-notch service.

Follow our latest specials and offerings.”

4 Use emojis

If you’re looking to make your Instagram bio stand out, why not try using emojis? They can add a touch of personality and help communicate what you’re all about.

Be careful not to overdo it – too many emojis can look cluttered and confusing. Use them judiciously to add a little extra pizazz to your Instagram profile. Just take a look at how they make a difference:

“Hotel on your way! ??️

?? Comfortable accommodations

?‍? Top-notch service.

⬇️ Our latest specials at


Play with them to find the ones that reveal your mood and vibe. Make them part of your style. If you want to delegate writing to other people, check the tips for seeking great writers here and do it.

By the way, you can give emojis for holidays, the activity of your potential guests, or their persona. For example, if your hotel is in the city center, you may expect foreign tourists; add planes, photos, and city life emojis. Add bikes, hiking, and backpacks if you are in the mountains.

5. Highlight what makes your hotel unique.

Your bio is an excellent opportunity to showcase what sets your hotel apart from the competition. Whether it’s your stunning location, luxurious amenities, or outstanding service, mention it in your bio! To be precise, add the link to your website. Thus, people will see the rooms, prices, and availability. Double check the loading speed is high!

6. Use engaging language.

Show your personality and hotel as a player! Use friendly and inviting language that will make people want to learn more about your hotel. Yet, it depends on your tone of voice. “If you miss the one,” Arthur from Best Essays Education writing company claims, “You should create the brand tone of voice that explains how your hotel communicates with its potential audience.”

You may call people directly, intrigue them, or offer them to date to come. Take a look at some examples to get inspiration. Then, it is up to you!

7. Update your bio regularly

You may develop and grow. Your hotel may focus on new ideas and tendencies. Express it to people. Update the bio with new campaigns and programs to keep it fresh and relevant. Devote your introduction to holidays, for example, Christmas or Easter.

Following these tips will help you write an excellent Instagram bio for your hotel business account that will make a great impression on everyone who reads it. Good luck with your business!

Over to you

The hotel industry is constantly changing, especially during a time of crisis. By investing in these solutions, make sure to future-proof your business and continue attracting new guests.

Ready to take your hotels digital transformation to a new level?

Hire a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: Hotel Marketing Tips To Write Better Instagram Captions

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I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have someone to talk with, I am here listening.

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We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend going to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.


The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong


Frank HamiltonFrank Hamilton has been working as an editor at the essay writing service Trust My Paper. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.

About Are Morch

Are Morch is a digital transformation coach helping hotels open their digital gateways, reimagine their processes and culture, and transform experiences in a fast-paced world while earning more direct bookings without competing with the OTA!

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