Do you want to learn the science that will create a new experience and fuel new results for your Hotel? Kimpton Hotel’s new Social Experiment reveals innovation and creativity that will surprise and delight Millennials.

The ignition of a new Hotel transformation

Traditional Customer Service is a dying art that is now being replaced by exciting customer experience reformation initiatives.

New technologies and channels have opened some new unique opportunities for Hotels to surprise and delight Millennials.

Innovative and creative brands like Kimpton Hotels & Restaurant are making moves that appeal to Millennials, interact via apps, double as co-working and Social spaces, and score shareable selfie love along the way.

But what made Kimpton stand out from the crowd is the ignition of Room 301. This is a limited-time guestroom experience designed to be interactive, spark creativity and share what makes you human.

Pay It Forward with your Unique Story

The Kimpton Room 301 Social Experiment is a unique way for Hotel guests to make meaningful connections that add a new exciting element to the customer experience.

Every guest that visits Room 301 becomes part of an exclusive community that will share each other’s experiences with their community.

Each guest will pay it forward by adding their unique micro-moment to the story.

Kimpton Hotels & Restaurant are bringing in some old-school hospitality elements letting guest utilize a log book to bring their micro-moment to life.

The room also features ordinal artwork that is commissioned for the room by Collette Miller of the Global Angel Wings Project.

Guests can utilize a vintage camera for selfies or add their visual perspective of the story.

Combining the storytelling element with unique visual aspects demonstrates creativity and innovation that will add some surprising and delightful experiences for everyone that part of this exclusive Social Experiment to share.

Why your Hotel should model Kimpton’s Social Experiment

Today’s Hotel leadership is pressured to respond to rising customer expectations and adapt to the speed of technology.

Kimpton’s Social Experiment shows that will a little innovation and creativity Hotels are capable of exciting the Millennial market segment.

This is a very effective way to capitalize on the Human-to-human perspective that modern travelers are seeking today.

To me Hospitality is Art. It is like the painter that uses a combination of colors to create a picture. And we all will have a different perspective on how we view the finished product. The key is to bring out the commonalities that tell us that this is an experience we want to share with others.

If Hotels can ignite a community built upon shared micro-moments that create positive and happy connections between humans, we as hoteliers are making an important contribution to the world.

This should be the place where we find inner peace and relax, and find new inspiration to do good.

How to book Room 301

Room 301 is available to book between September 6 – November 30, 2018.

Sign up to participate in Room 301 by sending the Kimpton Team an email with your name and requested dates of stay to

Depending on availability, you’ll receive more information about the Social Experiment.

You’ll get the following:

Enjoy this first-of-its-kind experience!

I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.

If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.

When your Hotel serves your community it will reward you back by serving you.

From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, analytics.

A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.

If your Hotel need help to put it all together then make sure to let us know.

With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.


A special thanks to Jessica with Ghergish & Co for collaborating on this article.

Salesforce is the world’s #1 customer relationship management (CRM) platform.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

Ready to take your hotel’s digital transformation to a new level?

Partner up with a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels

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About Are Morch

Are Morch assist hotels ? in increasing their direct bookings through innovative digital transformation solutions, while avoiding competition with online travel agencies.

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