Wondering how you can get more people to your Hotels Instagram Profile?
Is your Hotel enabling guests to capture and share micro-moments on Instagram?
Instagram Hospitality
2018 will be the year where guests will share valuable stories in abundance using Instagram during their Hotel experience.
If your Hotel is not using Instagram, you are missing out.
People come to Instagram to be inspired and discover things they care about, and that includes content from your Hotel.
Some Instagram stats:
- 25 Million business profiles
- 2 Million advertisers worldwide use Instagram to share their stories
- 60% of people say they discover new products on Instagram
- 200 Million Instagrammers visit at least one business profile daily
- 80% increase in time spent on watching video on Instagram
- 1/3 of the most viewed stories are from businesses
The stats provide us with a clear picture of that Instagrammers love brands that share inspiring and relevant stories.
Make it easy for your Hotel’s guests to capture micro-moments at your Hotel.
Define the story in your Instagram Profile
Moxy Hotels has a short and to-the-point Instagram Profile bio that inspires potential customers to learn more about the Hotel. They also promote their #atthemoxy hashtag.
Instagram is all about telling innovative stories about your brand in new creative ways.
Start delivering a visual experience to both guests and customers that are looking to connect with your Hotel.
A Visual Experience
The visual experience on Instagram feeds the creativity and connect with your Hotels community in unique ways that inspire.
Shaping the way people discover, shop, and share new information, mobile has completely redefined how the world connects with Hotels – especially on Instagram.
Encourage your Hotel Instagram Community with #hashtags
If you want to create awareness for your New Hotel in a truly unique way, then start to model the brilliant Instagram campaign from Moxy Times Square.
The Moxy Times Square will bring music to your stay.
And when you open a new Hotel what is more creative then utilize Instagram to count down the days until your Hotel opens. Besides, provide a set of #hashtags that appeals to their target markets.
Scope The Scene
Moxy Hotels has taken the play to another level. They encourage guests to share their Instagram stories on their interactive guestbook.
Instagram Stories is a unique way to share a combination of photos and videos to tease new products, take viewers behind the scenes or play with creative tools like face filters, drawing tools and the polling sticker to get real-time feedback with your Hotel story.
Break The Rules
It’s time for Hotels to start break the rules, and step outside their comfort zone to reach new market segments.
Let the inner Hotelier be your guide and take part in the revolution. Don’t sit on the sideline believing that online travel agencies or Airbnb own the Social Sphere.
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have some to talk with then I am here listening. Since I am working part-time at the local Kroger, I will to the best of my ability to work it out around my schedule.
But you can reach me here:
Email: hotelblogger@aremorch.com
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend go to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.
Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
