Are you looking to optimize and maximize your Hotels Online Momentum? Look now further OurGuide provides you with the Ultimate Customer Experience Creator.

When we look at the big picture of Hotels there are today two functions that drive the Hotels Online Momentum;

  1. Accommodation
  2. Guest Experience

Why Guest Experience is the backdoor for Hotels to tap into the sharing economy

The first part is to understand why the guest experience today has become the real battleground for Hotels.

Customers today are seeking a unique experience that goes way beyond the traditional accommodation.

Some Hotels might think Social Media opened a can of worms that is very challenging to control and prepare for. The first aspect of Social Media many Hotels was not able to respond to was engagement.

From the customer’s viewpoint, Social Media gave them more insight into the brand, and they got access to all kind of information at their fingertip.

From their mobile devices, they discovered new hidden gems that they had not explored before.

Customers now wanted to connect and be able to engage directly with a Hotel in a whole new setting then anyone had experienced before.

Within Social Media, customers gathered in communities that had similar interest. From creative and valuable engagements in these communities grew a new trend.

Customers were seeking more than the engagement, they were seeking a place of belonging.

From the place of belonging evolved a new value proposition where it now was the customer that defined their own unique experience based on valuable input from the community.

Today the Social Media communities are the drivers of the customer experiences. They will eliminate what’s not working, reduce noise or concerns, raise value factors that convert and create new value factors to expand the community.

Hotels today have to identify innovative and creative solutions that take advantage of this new unique shift.

The Ultimate Customer Experience Creator

For accommodation and Hotel Marketing aspect you still have to control the marketplace. Social Media Marketing will control the community.

The key for Hotels is building a Social Media Community around the extended guest experience.

OurGuide is the solution that will help Hotels with this task. This is a widget that Hotels can easily implement to their website.

OurGuide widget provides features that are designed to enhance the guest experience.

  • Tourist attractions

Present the guests with the most significant tourist attractions around your Hotel. They are divided into categories, including distance from the Hotel or a level of popularity.

  • Local events

Their database contains a full database of current local events during their stay, such as exhibitions, concerts or festivals of any kind.

  • Trip planner

Thanks to their Trip Planner guest has an opportunity to plan every day of their stay in a convenient way. It comes with a great interface that creates plans for guest and the Hotel Team. It can be printed or made available through Social Media.

  • Dashboard for managers

A key to success is to know your guest and their preferences while planning their stay.

  • Tourist attractions for the disabled

A category which presents tourist appeals for the disabled.

  • Multilingualism

Information included can be translated into 21 languages by integrations with Google Translator.

  • Mobile devices

The system is adjusted to tablets and phones so that guests have constant and easy access to information on the website, no matter where they are.

  • Gay-friendly places

There is an additional gay-friendly category on which places for homosexuals are prefigured.

  • Print-out and E-mail dispatches

The built-in function of printing and sending e-mails allows the Hotel team to provide guests with the information they need in a quick way.

  • Restaurants

A rich database of the most popular restaurants and cafes in the area.

  • Shops

A wide range of local souvenir shops and the most recognizable shopping malls in the area.

  • Route on the map

The function presents the route on an interactive map between the selected attraction or event of the Hotel.

  • Navigating straight to the point

This feature is available for mobile devices and allows you to navigate to a designed place by Google Map.

  • Share your experience

Your Hotels guests can create their own trip plans and share them on Social Networks, thereby advertising your Hotel.

  • Inside the Hotel

An additional module in the guide allows you to include Hotel attractions for your guests.

  • Facilitation for the Hotel Team

Thanks to the system, Hotel staff can quickly and accurately provide quests with detailed and up-to-date information.

The Perceptions of a bundling experience for Hotels

A case-study of The Rilano Hotel Hamburg beside location guests is now requiring additional local information for the ultimate accommodation. Rilano is a Hotel management company that wanted their guests to experience the local values.

OurGuide’s solution allowed the guests at Rilano’s Hotels access the information they were interested in.

Guest now has become closer to their brands and a newly gained sense of belonging.

And it provides your Hotel with a unique opportunity to bundle accommodations and the customer experience.

This is where the value proposition for Hotel Marketing and Social Media Marketing meet and start work for you.

Hotels now can take advantage of valuable local content to inspire individuals, groups and corporate clients.

  1. Start out with OurGuide’s Demo to get a taste of how it looks.
  2. Take OurGuide for a 14 Day FREE Trial!

(DISCLAIMER: This is a promo article #promo)

From a Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.

A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.

If your Hotel need help to put it all together then make sure to let us know.

With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.


Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.

FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!

Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.


OurGuide widget is the only tool which comprehensively presents all tourist attractions and current events around your Hotel.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast