In this day and age, hotels need every tool at their disposal to get ahead. Thankfully, there is a wide range of services available to help optimize your business practices, ultimately boosting your Hotel’s bottom line. Here’s how to make the most of your efforts by using third parties that pack a wallop.
Update your technology
The internet makes the world far smaller, and the technology and connection it puts at your fingertips mean Hotels and other businesses can turn available bells and whistles to their advantage. What’s more, customers and associates have come to expect certain tech-oriented benefits.
When you lag technologically, your business can fall behind quickly, becoming irrelevant, missing opportunities, and losing a competitive edge. As Forbes explains, being a leader in any industry means staying up-to-date and continually being technologically aware.
Current and solvent
Staying up to date costs money, and that can leave many Hotel managers and business owners in a conundrum, attempting to meet the vicious circle of not losing ground, but not overspending. It’s important to prioritize your best choices. Start by assessing your in-house needs and resources so you don’t duplicate efforts and expenses, then prioritize what will be most advantageous in your circumstances.
For those expenses that promise the best return on investment, consider looking at outside funding options. For instance, there are business lines of credit if you require flexible working capital, or SBA loans if your Hotel is well-established with sound profit margins. If your credit is good and you just need equipment, there are even loans designed especially for those purchases. Choosing appropriate financing can be confusing, but thankfully there are informative online guides to help you navigate the best course for your business.
Stay abreast of buzz
What are people saying about your Hotel? With a smart solution like Google Alerts, you can keep your finger on the pulse of your online reputation. This free service brings instant notification if your business is being discussed on the web. It’s straightforward and simple, and it’s an efficient way to capitalize on compliments, by either responding to them or using them for promotion.
In the Hotel industry, it easy loses sight of what’s happening with your customers, and this is an effective strategy for boosting engagement and providing a personal touch. It’s also an opportunity to quickly resolve complaints.
While it can be tempting to disregard grievances expressed on the web, especially via social media, it’s important to meet them head-on since negative feedback can take on a life of its own. On top of that, every complaint is an opportunity for improvement. Examine what you can do better, and let your customers know you listened.
Raising the bar
The Olympic motto is “faster, higher, stronger,” but you don’t need to be an athlete to aspire to these goals. They apply well to the Hotel industry, especially when it comes to streamlining operations. Money Inc. points out the world of technology is influencing how we run our Hotels, and brilliant solutions abound. Providing individual devices to staff improves communication and efficiency; for instance, custodial staff can track what rooms are cleaned, and outline those which need attention.
Wearables are convenient for guests, scanning a wristband for entering their room and for using guest services. Certain apps will allow guests to arrange concierge services from the convenience of their smartphone, tablet, or computer. Not only are you helping out your guests and your staff with these various options, but you also cut down on overhead expenses and improve efficiency.
Thanks to the world we live in, there are many gaps Hotels can fill these days by connecting with outside services. Think through what will most benefit your business and how to achieve the best results. With key strategies in place, you can see improvement in your bottom line.
To succeed Hotels must build a team’s force that is change-ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.
Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Marketing framework for Hotels.
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And it will help identify micro-moments and recognize pain points and values utilizing Hotel Experience Ambassadors that knows where to look for them.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel needs help to put it all together then make sure to let us know.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
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Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
