Social Marketing Tips Sure to Boost Your Hotel’s Conversion Rates
Let’s face it: digital marketing isn’t going anywhere, so it’s time for all businesses and companies to take advantage of what digital marketing has to offer while it’s still plentiful and fairly affordable. Social media marketing, for example, can even be completely free if a business chooses. Here are some easy, surefire ways to have your hotel’s book-in rates go through the roof.
1. Use Every Social Media Site
Sure, everyone knows about the mainstream social media sites: Facebook, Twitter, Vine, Pinterest, YouTube, and Instagram. Did you know that there are hundreds of other social media sites that millions upon millions of people log into and visit every single day? Doing some research and taking advantage of the more obscure social media sites that you think people might want to know about hotels on is a great way to utilize social media marketing to its fullest.
2. Blog to Promote
Blogging is a great way to promote your hotel all on its own — you can take advantage of search marketing, utilize search engine optimization, and take advantage of email marketing all in one go. What many companies make the mistake of not also taking advantage of is promoting their blogs via social media. Using every social media outlet available, amp up several views and traffic you have come to your blog by making sure your blog gets noticed.
3. Online YellowPages
Don’t forget to take advantage of other forms of social media that are even more relevant to hotels, like TripAdvisor, Yelp, YellowPages, and any other website that can optimize your local visibility. Invite your guests to fill out a review on one of the websites for the hotel. You could even go so far as to offer them a special promotion or discount with their next visit if they opt to write a review.
4. Get Guests Involved
Don’t just invite guests to write reviews, though — take it to the next level. Offer a free weekend, breakfast in bed, or some other incentive and watch as your guests do the social media marketing for you. One thing hotels should know about social media marketing is that when you offer fans a big enough prize, they’ll spread your name for you. Off them an incentive and pick the “best guest selfie of the month,” or some other type of contest that can become an ongoing thing.
5. Hire a Marketing Consultant
Running a hotel is stressful, difficult, and you may not have time to market your hotel’s online presence and reputation. Instead of trying to juggle what really is a full-time job in with all of your other responsibilities, look into hiring a professional marketing consultant, so that they can help you with not only social media marketing but all aspects of marketing, both online and local.
Taking advantage of social media marketing tools and tricks is a great way to boost your booking rates almost overnight. Utilizing multiple social media outlets to spread the word, promoting your blog over social media, taking advantage of local online directories like TripAdvisor, getting your guests involved, and even going so far as to hiring a marketing consultant are all excellent ways to use social media marketing to its fullest.
Please Like and Share this. What are some Social Media techniques that helped your Hotels conversion rate? Comment below.
Have an awesome and successful day!
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About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
