There are many Hotels you will find anywhere in the world today. For example, when you search for Boutique Hotels in Phnom Penh on Google, you will be presented with a plethora of results for accommodation options that you can use for your vacation. Now, how do some hotels manage to rank high on the results pages?
Aside from conventional marketing strategies, they take advantage of social media. That’s exactly what a Social Media consultant can do for Hotels and other hospitality establishments–help them create campaigns that boost their reputation online.
Implementing a Social Media Campaign When Marketing a Hotel
The key here is, a Social Media consultant will use certain strategies that are already proven to magnify the appeal of hotels in the market today. Especially in a market where there are many competitors, some marketing tactics are necessary to boost up the popularity and charm of a Hotel to its potential guests. So, how should a campaign be implemented?
Inform the Audience, without Overloading
If you will visit the social media pages of popular Hotels Phnom Penh has, for example, you can easily notice that they do not just dump all the info on one page. Some pages tell the most important bits of information, like the rooms and amenities, and some wrap up some beautiful and vivid descriptions of the place.
In a way, a social media campaign should bring the theme and atmosphere of the place to its audience in an organized way. It should effectively describe the hotel, without spoiling the readers too much.
Tell About the Surroundings and the Neighborhood
The social media pages of popular hotels do not simply focus on the amenities and offer descriptions of the establishments. It includes the experience of the stay.
When you check out the best Boutique Hotels in Phnom Penh, for example, you will see that its site also tells about the neighborhood and what guests could expect from the local area. It lets you know about the yoga clubs and classes available nearby and the best restaurants as well. Simply focusing on the Hotel is not enough to provide page visitors with the information they are looking for.
Share Social Highlights of the Place
After all, social life is not just about Social Media. It is about relaying some good stories involving real people. For example, one Hotel dedicated a page about how their staff rescued a dog from a dog meat restaurant and provided shelter for her. That’s an instant big point for animal lovers out there, isn’t it?
Conclusion
It is not simply about gaining the upper hand during the fiercely competitive Hotels industry. It is about how you effectively you communicate your messages that will make your Hotel shine among other establishments. By considering the tips mentioned above and working with a good social media consultant, you will get the results that you want for your Hotel’s marketing campaign.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
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Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
