Here’s a list of top hotel booking revenue makers across the globe. Is your property connected to them?
STAAH, one of the leading cloud-based hotel distribution and guest booking platforms, has unveiled the lists of online channels that brought the greatest booking revenue to hotels and vacation rentals in 2021.
The lists, which vary across 10 of the world’s popular travel destinations, reveal a broader range of consumer choices, although common preferences are stand-out.
Booking.com is the top online travel agent (OTA) globally and is among the top 3 channels across all key destinations measured, including New Zealand, Australia, Thailand, Indonesia, India, Singapore, Sri Lanka, Philippines, Malaysia, and the United Kingdom.
Expedia and Agoda make it to the top 5 spots across these destinations as well. Go MMT holds strong in the top spot for the Indian market, but there are several new entrants in the top 10 spots, including Happyeasygo, HRS, and EaseMyTrip. The increased popularity of Airbnb as a channel is also seen in Sri Lanka, the Philippines, Thailand, and Australia. The new entrants to the top spots also reflect the strengthening of local and regional distribution channels as a result of restricted international travel.
The annual lists also highlight the importance of direct bookings for hotels, with hotel websites maintaining their top positioning in all destinations over the full 2021 year. In a pandemic year, these commission-free bookings have been a boon for cash-strapped property owners.
“The pandemic has leveled the playing field for many distribution channels,” says Tony Howlett, Chief Operating Officer at STAAH Ltd. “With international travel restricted, travelers are turning to regional channels and hotel websites (direct bookings). The staycation demand could be one driving up Airbnb preference as travelers seek authentic experiences at home.”
STAAH’s top 10 distribution channel list is a guide for property owners to connect with top-performing channels in their region via the STAAH channel manager. However, it is not just about connecting to all top channels; it is equally about ensuring the channel is right for you and more importantly, you optimize your listing on these channels to attract more bookings.
About STAAH Ltd.
STAAH Ltd is a New Zealand-based technology company that specializes in innovative cloud-based solutions that simplify hospitality operations and open a world of online commerce for accommodation providers of all sizes. Founded by Gavin Jeddo in 2008, an industry pioneer, STAAH’s technology suite comprises channel management, direct bookings, online reviews management, and a gift voucher management system.
Our passionate and diverse team is based across five locations [New Zealand, Australia, India, United Kingdom, and Thailand], providing 24/7/365 support and service to our network of more than 10,200 accommodation partners worldwide.
Our quest for delivering high-quality solutions that deliver results is recognized by industry partners in the form of Airbnb Badge, Booking.com, and Expedia Preferred Partner. We are a New Zealand FernMark Licensee.
New Zealand
Australia
United Kingdom
India
Malaysia
Philippines
Indonesia
Thailand
Singapore
Sri Lanka
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STAAH is integrated with 300+ partners around the world so you can reach further globally. To know more about STAAH’s list of integrations please click here.
NOTE: This article first appeared on the STAAH blog.
Over to you
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Related article: STAAH Reveals The Top Online Channels for 2020
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About Are Morch
Hi, I am Are Morch. Your Digital Transformation Coach helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.
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