by Are Morch | Oct 12, 2026 | Hotel AI Strategy
It is budget season, and somewhere in your 2027 numbers there is a line that says something about AI. Maybe it is a specific tool. Maybe it is a vague allowance that leadership insisted on because everyone else seems to be spending. Either way, I want to gently step...
by Are Morch | Sep 30, 2026 | Hotel AI Strategy
Something does not add up, and I want to walk through it with you like an investigation, because the numbers tell a story that most of the industry is reading backwards. Hotels now have access to genuinely capable AI. Leaders are experimenting with it for hours every...
