by Are Morch | Sep 25, 2017 | Hotels
I do a lot of research around on the Internet for my articles. And filter the content through my own Content Funnel. I will start with determining which type of content will add the most value for Hotels. There is a lot of great content out there, but not all of it...
by Are Morch | Sep 19, 2017 | Hotels
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are...
by Are Morch | Sep 14, 2017 | Consulting
Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on dynamic and attractive content that adds value to their overall experience. Customer Experience the new Loyalty Program...
by Are Morch | Aug 13, 2017 | Community
Creating remarkable content on Social Media can be a daunting task for many Hotels. But it doesn’t have to! “It’s time for Hotels to take back control of their own Social Content!” Content Marketing has soared in recent years. And there is no immediate sign this will...
by Are Morch | Aug 10, 2017 | Consulting
Do your Hotel struggle with managing Social Media Content? If you answer is YES, then you are not alone. To get your Hotel started with this process I outlined The Ultimate Social Media Content Guide for Hotels. Now we will tie this process to some simple strategic...
