by Are Morch | May 24, 2026 | Hotel AI Strategy
Most of the hotel AI advice circulating in the industry right now is being funded by someone who wants to sell you something. That is not an accusation. It is simply the structure of how technology advice reaches hotel owners and general managers. The conferences are...
by Are Morch | May 11, 2026 | AI for Hotels, AI Readiness
A hotel AI readiness score is a personalized assessment that measures how prepared your property is to adopt and benefit from artificial intelligence across five key operational dimensions. It gives hotel owners and general managers a clear picture of where their...
by Are Morch | May 3, 2026 | AI for Hotels
Introduction: The Real Problem Is Not AI Every week I speak with boutique hotel owners and general managers who say the same thing in slightly different ways, and it always comes back to one simple reality that feels bigger than it actually is. We know AI is coming....
by Are Morch | Jan 13, 2023 | Hotel Technology
Much has changed for the hospitality industry since the pandemic, with technology becoming an integral part of the vertical. As a hotel owner, you will probably want to embrace digital transformation if you haven’t done it yet. The ones that have already done it...
by Are Morch | Dec 21, 2022 | Hotel Technology
The ever-increasing competition in the hotel industry demands proactive nature which can take the upcoming situations head-on. This is why hotels miss no opportunity to attract new guests and gain a competitive edge. For such situations, hotel technology plays a great...
