by Are Morch | Mar 26, 2017 | Hotels
One of the most common questions or challenge we experience today from small Hotels and businesses is ‘How do we measure Social Media ROI?’. The ultimate goal for Social Media ROI Making meaningful connections with customers in their moments of interest and need....
by Are Morch | Jul 22, 2016 | Hotels
Analyzing profit centers is a key part of any successful business. But what happens when a new piece of activity changes the way you interact with customers? That’s been the case for the revolutionary effects of Social Media on businesses across the globe. Using...
by Are Morch | Jan 26, 2016 | Consulting
What Happens when Hotels Disconnect Social Media Awareness and ROI The famous Wayne Gretzky quote “I skate to where the puck is going to be, not where it has been” is a lot what Social Media Awareness is all about today. And combined with living in the present moment...
by Are Morch | Apr 7, 2015 | Hotels
Visual Storytelling is nothing new. It has been around since caveman, and some theories indicate that cave drawing was used for communications. What has changed is the platforms we now use to communicate and share our stories. Customers today are utilizing New Media...
by Are Morch | May 19, 2014 | Hotels
How to Boost Your Hotels Revenue Using Social Media Chances are the first impression of your hotel that has already been made on a potential guest before you ever had the chance to tell them how great you are. If you don’t tap into the power of social media and...
