The New Insane Facebook Opportunities for Hotels
Facebook has for many years been one of the most valuable Social Media platforms for Hotels.
This is where Hotels been able to engage, connect, network and collaborate with consumers on topics that matter for everyone involved.
Facebook has over time become more challenging for Hotel Marketers due to its ever-changing algorithm. Some of the changes impacted the organic reach many Hotels experienced on there, and many experienced declines in engagement, connectivity, networking, and collaboration.
Reports came out that indicated that users were not spending as much time on the network anymore. From the users point of view, there was a clear shift in the aspects that originally made it the largest Social Network for over 1 billion users.
But Mark Zuckerberg is not a traditional CEO, he has been priming and optimizing the channel to become the number one go-to channel for businesses. And new innovate Facebook Opportunities that will help with your Hotels organic reach is now available.
Facebook Ads – Smart Advertisement for Hotels
Ads provides a creative control dashboard. The flexibility here is really unique, and you can track your Hotels campaigns from a computer, tablet or a smartphone. It also provides enhanced targeting alternatives.
As most creative control dashboards, it lets you easily do A/B split testing of your ads.
The most innovative and catchy alternatives for Hotels is the ability to improve video reach and views. Facebook is working hard to make sure their ads can be more catchy and memorable than TV ads.
Most Hotels can’t afford a Super Bowl Ad on TV. But what if we could create a similar scenario as Oreo was able to do during Super Bowl 2013 on Twitter.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
This is all about tapping into moments. Smart advertisement today is all about embrace the right moments.
When you Hotel becomes implement visual that is when you will start to gain new traction to engagement, connectivity, networking, and collaboration.
Facebook Live catching the perfect moments
Live is today one of the most powerful ways to reach new and renewed customers for your Hotel.
What kind of moments will add value for new and renewed customers?
- Employee moments
- Special moments
- Treasure hunt
- Movie nights
- Sports nights
- Local Meetups
Celebrate and embrace employee moments. Allow your customers to come behind the scenes and see what it takes to make sure their experience is above and beyond.
Showcase how your Hotel set up a wedding venue. Engage, connect, network and collaborate with the wedding party in innovative ways that allows you to share some happy moments.
If it is a graduation or birthday, be innovate and showcase how you celebrate the different special moments.
Set up a treasure hunt in the Hotels surrounding areas. Here you can combine with providing clues on Instagram.
A night at the Hotel – when the Hotels comes to life.
Sports events is a great occasion to showcase customers your innovative side.
Create a fun interactive way to invite guests, customer and visitors to engage, connect, network and collaborate.
Live is really a great way to engage your Hotels followers and grow your audience in new ways. Tell a compelling story that will reach your audience in a new way. The fastest-growing audience today is the mobile audience.
From a Hotel perspective, this is hitting the jackpot and reach your target audience to assist them with their decision process where it really matters.
Three basic tips for Live;
- Tell your fans when you are going broadcasting ahead of time
- Go live when you have a strong WiFi connection
- Write a catchy description before you go live
Live video has become one of the best ways for brands to improve engagement and user experience.
Facebook 360 Photos – A new morning for Hotels
(*Note* view 360 Photos on Page to see the full effect. 360 Photos was just made available, and embedded posts don’t show the full effect yet.)
My friends at Hotel Teatro showcased here how easy it can be done.
The ability to take photos in 360 degree and share with your Hotels fans on Facebook puts everything in a new perspective.
Hotels can now provide a panoramic view of the rooms or the scenery from the Hotel.
And most Hotels should be able to do it with technology that is available at the hotel already. Most Hotels today has access to a iOS device or a Samsung Galaxy smartphone.
On the iOS device or Samsung Galaxy you select the phones camera icon and select Pano on iOS device or Panoramic on Samsung GalaxyFacebook app and there click on more and then select your Hotels Facebook Page. At your page select Photo. If you see the image with a globe down in right corner it is ready to be uploaded to your profile. Publish photo to your page. And you have now posted a 360 photo to your Hotels Facebook page.
It took me a couple of shots before I got it to work properly. Works great both on my profile and page.
(*Note* view 360 Photos on Page to see the full effect. 360 Photos was just made available, and embedded posts don’t show the full effect yet.)
Are you ready for the new insane Facebook Opportunities for your Hotel? This is the moment where you finally can make an impact on new and renewed customers.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
