by Are Morch | Mar 6, 2017 | Community
Facebook is striving to be the go-to channel for the whole customer experience for business travelers. One of the patterns I have seen over many years and that often mention in various forms is how the Hotel and small business communities are ecosystems that feed on...
by Are Morch | Feb 28, 2017 | Consulting
Change refers to a difference in a state of affairs at different points in time. And often change represent a paradigm shift that meets various forms of reactions within the organizations. Social and New Media has for many been a disruptive change that been meet with...
by Are Morch | Feb 20, 2017 | Hotels
Hotels today is starting to learn the real impacts of the Digital reality. Data from 2016 showed us that in the US: 258 Million digital US users consumed 1.5 Trillion digital minutes each month More than 60% digital US users consume Travel content 8.7 Billion minutes...
by Are Morch | Feb 7, 2017 | Hotels
Back in 2010 when I decided to combine my knowledge with Hotels, IT and Social Media I knew then it was going to be an interesting journey and challenge I had set myself up for. Working within the Hotel Family gave insight that was of great value. I discovered then...
by Are Morch | Jan 31, 2017 | Travel
< 3 Ideas for Your Winter Road Trip Checklist Whether you’re headed to the mountains to hit the slopes or to visit family for the holidays, winter road trips are a great opportunity for a vacation that keeps you away from the hustle and bustle of airports....