by Are Morch | Jan 6, 2020 | Hotel Upselling
Customer acquisition is one of the primary goals of the hotel industry. We might see some differentiation in how hotels go about it. But at the end of the day, the primary motive is the same to increase occupancy and revenue. I have worked in a call center and at the...
by Are Morch | Dec 31, 2019 | LinkedIn
LinkedIn as a professional social network platform has in 2019 added powerful new marketing solutions, new ways to buy ads, and new capabilities for publishing content, targeting marketing activity, and tracking the reach, engagement, and ROI that your hotel...
by Are Morch | Dec 23, 2019 | Hotel PPC
PPC marketing is one of the most efficient, most rewarding methods of promoting products and services. According to stats, 35% of businesses use PPC to generate leads. Yet, many hotels get caught up in the hype of PPC advertising without realizing they can invest huge...
by Are Morch | Dec 18, 2019 | Green Lodging
Integrated pest management (IPM) is a strategic approach that focuses on applying common-sense strategies to control infestations while minimizing the negative impacts on the environment and people. It should be clear from that definition why many hoteliers who are...
by Are Morch | Dec 16, 2019 | Travel
Holiday travel has gotten a bad reputation for being chaotic, expensive, and stressful. Whether you’re traveling to a vacation destination or to visit family, you can avoid the chaos and stress by planning and being proactive about saving money. Here are some tips on...
