Is your hotel using SEO Techniques that rank you on the top page of Google?
One of the most influential ways to maximize your hotel’s exposure is by focusing on getting your website’s ranking on the top page of Google. This will only happen if you understand SEO and the work that goes into optimizing your online presence.
Google is the most used search engine in the world, so ranking on the top page is essential, and we’re here to help you do that.
In this article, you are going to learn the best SEO techniques that will hopefully rank you on the top page of Google, keywords to use for better SEO, and SEO tips for the hotel industry.
Ranking on Google and SEO
To provide an overview of the importance of ranking on Google, you need to understand it is not an easy or fast process. While it’s doable, you need website traffic and relevance to what the user is looking for.
Investing in SEO can be highly beneficial to your marketing strategy. In a competitive industry, such as hospitality, it’s essential to use keywords and other SEO techniques to improve your ranking.
How to Speed Up Ranking in Google
There are steps you can take to better your chances of speeding up your rank on Google. Here are a few you can utilize:
- Improve the website’s user experience
- Write great SEO content
- Get backlinks
- Improve page speed
- Fix or remove broken links
- Optimize the website’s images
- Use correct header tags
Search Engine Optimization
In short, SEO is an opportunity for companies to increase their website traffic organically, meaning they don’t pay for their spot within a search engine, but they just have a good marketing strategy.
SEO adds great value to your marketing strategy and is the best investment to make if you’re wanting to increase or improve your online presence. Like your ranking on Google, SEO takes time. For quality results, you need to prioritize sustainability, so it takes about 4-6 months before it starts working, and you will have greater traffic around 12 months.
SEO for the Hotel Industry
Now that you have an understanding of ranking on Google and general SEO, you can learn how to do hotel SEO. This is search engine optimization for hotel websites. In such a competitive industry,
SEO is what will make your website stand out and increase traffic. There are many components, some that will be more in-depth later in this article, that are essential in developing your hotel’s SEO strategy.
This form of SEO works to optimize the components on your website. This simplifies search engines and users’ ability to understand what the website and each of its pages are about and if the page is relevant and has value. Listed below are elements of on-site SEO:
- Quality of content
- Title tags
- Clean URLs
- Meta descriptions
- Meta keywords
- Image alt text
- Internal and external links
- Heading hierarchy
Off-site SEO, or off-page SEO, is a form of search engine optimization that isn’t within your control, but other sites across the internet. This is how your website comes across as trustworthy, relevant, popular, and authoritative. Some elements of off-site SEO are:
- Links: natural links, manual outreach, self-created links, and links as a result of being a reputable business
- Social media signals
- Citations and local SEO
Hotel SEO Keywords
A keyword is a topic revolving around the industry you are in. Any SEO strategy highly depends on keywords to generate the most traffic. Based on average monthly searches and competition, here are the top 50 best SEO keywords for hotels:
- Hotels near me
- Hilton Honors
- Holiday Inn
- Expedia flights
- Motels near me
- Best Western
- Cheap hotels
- Cheap hotels near me
- Hilton Garden Inn
- Comfort Inn
- All-inclusive resorts
- MGM Grand
- Mandala Buy
- Orbitz flight
- Ritz Carlton
- Grand Hotel
- Residence Inn
- Motel 6 near me
- Cheap motels near me
- Hyatt Regency
- Disneyland hotel
- Crowne Plaza
- Hotel Trivago
- Golden nugget
- Econo Lodge
- JW Marriott
- Priceline hotel
- Springhill Suites
- Comfort Suites
- Hilton Lobby
- Booking hotel
- Hotels near Disneyland
- Google hotels
- Renaissance hotel
- Pet-friendly hotels
- Kayak hotels
- Hotel Indigo
- Park MGM
- Disney hotels
- Marina Bay Sands
- Hyatt Place
- Hard Rock Hotel
- Hotel rooms
These are just some of the top keywords you should keep in mind when coming up with your hotel’s SEO strategy. Keep your keywords specific and intentional based on what searchers are most interested in!
SEO Tips for Hotels
It should be clear by now that search engine optimization is the best way to maximize your hotel’s online exposure. You receive more exposure and higher quality leads at cheaper costs than other marketing techniques.
If you are just starting your SEO strategy, don’t just jump right in. Take the time and thoroughly understand how beneficial this strategy can be because it’s guaranteed to help! From 14 tips to maximize your exposure, here are __ that will help you improve your hotel SEO.
1. Research and Identify Keywords
Listed above are 50 of the top SEO keywords for hotels. Within this list, there are three types of keywords: primary, secondary, and long-tail keywords. There are many tools, such as Google Keyword Planner, that will help you determine the best keywords to use.
2. Content is King
Have a content marketing plan for your website. Make your content interactable and authentic. This way, Google can determine that your website is relevant and a leader in the subject.
3. Focus on Title Tags
Your target keywords should be included in the title tag. This is basically the name of your web page and what Google looks at to see what the page is about.
4. Create Click-Worthy Meta Descriptions
Meta descriptions, which is an element of on-site SEO, are the description of the content that’s on the page. If a user searches a keyword and it’s listed within the meta description, it will pop up as bolded when they search.
5. Use Simple URLs
URLs are another way that Google determines what your website is about. Keep these URLs SEO-friendly and simple.
6. Emphasize Location
Local SEO depends on emphasizing your location as a highlight for search engine results. Users will more than likely search hotels in a specific location, so be sure to include this.
7. Have a Linking Strategy
Incorporate internal and external links within your website. When you are linking these, use keywords as your anchor text to increase SEO and make it easy for the user to navigate between pages.
8. Take Advantage of Free Google Products
Google offers free tools to help perfect your SEO strategy:
- Keyword Planner
- Search Console
- My Business
9. Make your Website Visually Appealing
This may seem self-explanatory, but users are far more likely to stay on a page if it is visually appealing and sophisticated.
10. Increase Website Speed
Users are also likely to leave your page if it’s slow. There are many tools across the internet, such as Google PageSpeed Insights, that can help you improve your speed.
11. Be Consistent
If anything, this is the most important tip. Users want to be updated with relevant content in their hotel searches and Google’s algorithm picks up on this.
Getting Started: Improve your Hotel’s Website Ranking
Now you know all there is to know about how to increase your hotel’s ranking on Google. While it’s a slow and steady process, it’s rewarding! If you need assistance with getting your SEO strategy started, there is a team of professionals at SEO Design Chicago that are well-versed in the SEO basics to increase your ranking.
- What are some of the components that are essential in developing my hotel’s SEO strategy?
- What are the top 50 best keywords for hotel SEO?
- What are some tips for hotel SEO?
- How do I increase my ranking on Google?
- How can SEO help better my hotel’s online exposure?
Related article: 5 Hotel SEO Tips To Get More Direct Bookings
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About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.