by Are Morch | Jun 1, 2015 | Community
Word-of-mouth marketing (WOMM, WOM marketing), differs from traditional Hotel Marketing, in that it is actively influenced or encouraged by organizations e.g. ‘seeding’ a message in a network, rewarding regular consumers to engage in WOM, employing WOM...
by Are Morch | May 28, 2015 | Community
10 Unsexy Truths about Hotel Social Media Marketing I can recall back in early 2000 when I got my first taste of online Marketing through Multi-Level Marketing (MLM). The key was to get enough people to sign up for my referral lin and sell products directly to...
by Are Morch | Apr 15, 2015 | Community
Guides unveiled for London, Edinburgh, Dublin & Manchester New venture coincides with YOY mobile sales growth increase of 17% Campaign responds to Deloitte’s Digital Channels in Travel January report Hotel Direct has responded to a recent study into social media...
by Are Morch | Dec 23, 2014 | Community
Creating an Amazing Service Culture at Your Hotel Maybe you’ve noticed lately that certain members of your staff aren’t giving their all to your clientele. They’re efficient and get the job done right, but there’s just something missing. They...
by Are Morch | Sep 8, 2014 | Community
Why Hotels need a Community-based Digital Marketing Strategy Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing...
by Are Morch | Aug 28, 2013 | Community
Airbnb has closed the Social Gap with its unique service. Originally it was called AirBed & Breakfast, and the short elevator pitch was Forget Hotels. The founders of Airbnb found that there was a large base of customers that were seeking genuine Hospitality where...
