The hospitality industry has made an impressive comeback after the pandemic. The competition is more daunting than ever, with more and more startups foraying into the domain to make the most of the opportunity. As a hotel owner, you must invest in a robust marketing strategy to capture attention, attract guests, and build your brand.
Investing in your social media presence is non-negotiable because most travelers follow hospitality brands on these channels. They will likely choose your hotel over the others if you have an impressive social media presence. While there are no shortcuts to consolidating your brand on social media, here are a few tips to get on the right track.
Show your side
Showing your side is a great start for spreading the word about your hotel on social media. Since hotels run a public-facing business, making your people visible is a good idea. Show real people to foster a personal connection and strengthen your relationship with potential clients. Besides showing your employees, flaunt your premises and amenities to generate interest and attract travelers.
Use short-form videos
Since social media users are spoiled for choice, they have short attention spans. You cannot expect them to watch five-minute videos about your hotel, no matter how alluring the content is. Short-form video is the ideal option in content formats as it gets across the message without pushing viewers too hard. But you must have just the right clips in short videos to make people like your offerings.
Be consistent
Being consistent with your posts is as crucial as posting quality content on your hotel’s social media pages. The competition in the domain is stiff, and not being visible means your target audience may forget you. You must post consistently without breaks, no matter how busy you are. Fortunately, a scheduling tool like VistaCreate can be your savior. It helps you plan your posts and publish them automatically according to your schedule.
Collaborate with influencers
Nothing beats influencer marketing when it comes to enhancing your hotel’s social media presence. Collaborating with an influencer helps generate new content, broadens your reach to new customers, and improves your brand image.
Look for relevant influencers and offer them paid trips to share their experiences and subtly promote your brand. You can also provide a venue for an influencer’s event to feature in their content. But remember to choose your influencer wisely by ensuring that your target audience is the same as their followers.
Engage with your followers
Creating an impressive social media presence for your hotel is also about engaging with your audiences. After all, people feel good about being valued by brands. You can do your bit by being swift with your replies to comments and taking action on reviews. You must quickly respond to negative reviews and provide solutions to win over unhappy clients. Showing you care is often good enough to get clients on your side.
Social media marketing can be a game-changer in the hospitality industry, so you must set up winning campaigns from the outset. Follow these actionable strategies to maximize engagement and trust for your hotel.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Ready to take your hotel’s digital transformation to a new level?
Partner up with a digital transformation coach for a new and bright future!
Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or have someone to talk with, I am here listening.
Where to reach me
Email: hotelblogger@aremorch.com
NEW! Subscribe to the Hotel Digital Transformer newsletter on LinkedIn!
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend going to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
The hotel industry is still facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve and help us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!
Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
