by Are Morch | Oct 1, 2017 | Hotels
The online travel industry has had rapid growth in the last few years. With every industry shifting their focus to the online space, online travel agencies (OTAs) were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs...
by Are Morch | Sep 4, 2017 | Hotels
Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans. We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a...
by Are Morch | Aug 3, 2017 | Community
Influencer marketing is not new. What has changed with Social Media is the amplification of the luxury experience. Visiting a Luxury Hotel and Resort is a culmination of dreams and travel. Luxury Hotels and Resorts has years been among the pioneers in collaborating...
by Are Morch | Jul 23, 2017 | Hotels
Hiring the best people has become an art today for many Hotels. Hotels have over several years now seen an increase in turnover rates. People are inherently driven to maximize benefits or satisfaction, and they assume a lifetime perspective when making choices...
by Are Morch | Jul 10, 2017 | Community
Not all customers are created equal. To drive growth, brands must attract and retain high-value customers. If Hotels want to understand real-time performance they need to adjust strategies for the micro-moment that will enforce maximum impact. Hotels must shift their...
