The best ways to manage your Hotels Twitter Reputation

by Are Morch | Jun 17, 2014 | Consulting

The best ways to manage your Hotels Twitter Reputation Reputation Management is the understanding or influence of a business reputation. Hotels have over the years utilized various techniques to collect data that would assist them with their reputation management. LRA...

10 Reasons Why Hotels Should Measure Twitter Value Proposition

by Are Morch | Oct 8, 2013 | Consulting

With Hotel Collaboration Projects my goals are to seek out partners that add unique value to Social Network Reference Points for Hotels. The ability to track and monitor Customer Patterns is for me a key factor to achieve Social Media success for Hotels. My friends at...

Hotels: Why Breaking Bad will tip Social Media in your favor

by Are Morch | Oct 1, 2013 | Event

The primary plot of Breaking Bad is about the struggling high school teacher who is diagnosed with inoperable lung cancer. This causes a chain reaction of new patterns to secure a financial future for his family before he dies. It is not unique that often it is an...

Airbnb closing the Social gap with Customers and what Hotels can learn from it

by Are Morch | Aug 28, 2013 | Community

Airbnb has closed the Social Gap with its unique service. Originally it was called AirBed & Breakfast, and the short elevator pitch was Forget Hotels. The founders of Airbnb found that there was a large base of customers that were seeking genuine Hospitality where...

Reputation Management: How to use Social Networking to your advantage

by Are Morch | Aug 25, 2013 | Consulting

Engaging with customers through social media presents a wealth of opportunities to grow your hospitality business, create opportunities and enhance reputation. It can, however, also be a minefield for reputational mishaps and poor outcomes. The key is to put in place...