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Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

by Are Morch | Apr 26, 2018 | Hotels

On May 25th, the European Union’s General Data Protection Regulation – GDPR goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by the third-party site. This marks a shift towards start...
Why Social Media is NOT the Solution to your Hotel Marketing Challenges

Why Social Media is NOT the Solution to your Hotel Marketing Challenges

by Are Morch | Apr 22, 2018 | Hotels

Social Media alone is not designed to obtain more attractive customers for your Hotel. There has to be a creative connection between Hotel Marketing and Social Media Marketing. Social Media makes up the community, and Hotel Marketing makes up the marketplace. Don’t...
10 Snackable Social Marketing Moments That Create The Perfect Hotel Experience

10 Snackable Social Marketing Moments That Create The Perfect Hotel Experience

by Are Morch | Apr 18, 2018 | Consulting

Why There Always is Room On The top With Airbnb and What Hotels can Learn From It

Why There Always is Room On The top With Airbnb and What Hotels can Learn From It

by Are Morch | Apr 15, 2018 | Hotels

There is room for improvement, there is room for change, the best is there is room on the top. Airbnb is known as a community-driven platform. From a Social Media Consultant perspective, I see Airbnb as a Human to Human lodging alternative. Revenue per human is the...
How To Build A Force of Engaged and Happy Customer for your Hotel with Social Media

How To Build A Force of Engaged and Happy Customer for your Hotel with Social Media

by Are Morch | Apr 11, 2018 | Hotels

What is the recipe for creating a force of engaging and happy customers for your Hotel? The simple answer is that first, you meet their expectations, second, you look for creative ways to exceed their expectations. Engagement in the Hotel work environment has for many...
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