by Are Morch | Jun 1, 2015 | Community
Word-of-mouth marketing (WOMM, WOM marketing), differs from traditional Hotel Marketing, in that it is actively influenced or encouraged by organizations e.g. ‘seeding’ a message in a network, rewarding regular consumers to engage in WOM, employing WOM...
by Are Morch | May 28, 2015 | Community
10 Unsexy Truths about Hotel Social Media Marketing I can recall back in early 2000 when I got my first taste of online Marketing through Multi-Level Marketing (MLM). The key was to get enough people to sign up for my referral lin and sell products directly to...
by Are Morch | May 21, 2015 | Hotels
How Culinary Experiences can help Hotels generate new Social Trends Social Food Porn has today become an explosion of food-focused media and Social Media and farm-to-table movement among large travel brands, and the introduction of high-profile events celebrating...
by Are Morch | May 18, 2015 | Hotels
The Simplest Way to Make the Best of Hospitality Management Courses The basics of a Hospitality Management Course provides you with a foundation of skills needed to manage a property’s many moving parts, including team management, financial reporting, and...
by Are Morch | May 6, 2015 | Consulting
The Art of Hospitality and Social Media Hospitality and Social Media can be very complex at times. I say as J W “Bill” Marriott, Jr. “Hospitality comes from our soul, and it has to be genuine”. To me Hospitality is Art. It is like the painter that uses a...
