by Are Morch | Aug 23, 2014 | Consulting
Kids may be dragging their feet as they begin a new year at school, but for hotel social media experts, this is a time to celebrate. Between the school supplies and the clothing sales, back-to-school season is one of the busiest shopping seasons of the year for...
by Are Morch | Aug 19, 2014 | Hotels
Why Hotels should avoid having Guest Feedback go viral on Social Media Customers have relied on trusted resources from their Network to make Hotel reservations long before both the Internet and Social Media made Guest Feedback more available. The casual leisure...
by Are Morch | Aug 4, 2014 | Hotels
Hotels Give Up Control Drop the Ego and Start Embrace Social Media Traditionally the Hotels Marketing and Sales Teams is in control of the messages that go public. Social Media has created new challenging shifts here. Hotels can’t control what people think, hear, see...
by Are Morch | Jul 26, 2014 | Consulting
5 Surprising Reasons to Create Dynamic Social Media Profiles Static Content has served Hotels well for many years. Based on demographics and targeted market segments predicting Occupancy and Revenue has been a fairly streamlined process. Social Media has stirred up...
by Are Morch | Jul 21, 2014 | Consulting
Location, Location, Location! Make The Most of Yours on Social Media Working in Social Media, you have to be extremely flexible and have an eye for timely pieces that will be interesting and engaging for a mass audience. You also have to constantly be thinking of new...
