by Are Morch | Oct 21, 2019 | Hotel Reservations
Online hotel booking is enormous: 86% of people now use websites and apps to book their next getaway, but with online booking comes booking abandonment (also called reservation abandonment). 82% of online holiday shoppers will abandon their travel booking before...
by Are Morch | Oct 16, 2019 | Hotel Fitness
As the hotel industry adapts to cultural changes, it also must stay up to date on what guests expect from their stay. That means standing out to a variety of age groups, so each generation has its needs met at the same hotel. Older generations enjoy hotel amenities...
by Are Morch | Oct 13, 2019 | Hotel Booking
Booking abandonment and customer acquisition costs are both major challenges today for the hotel industry. The average hotel spends about $30 on capturing a lead and over $200 on customer acquisition. 90% of hotel website visitors browse around and never take action...